Post about your blog posts, infographics, videos and other great content on Facebook, Twitter LinkedIn and the brand team gets to know of the post. The more people share and like your content, the better possibility of generating backlinks and you gaining organic traffic.
Get in Front of a New Audience: The more followers you have, the more people who come across your brand. More branded searches on Google as well (Ex. Queries for “Wieden + Kennedy jobs”). When users are searching for your brand on sites, this tells search engines that your website is an authority and trusted site.
Use User-Generated Content: Social media enables real-time interactions with your audience. By interacting with users and responding to their questions you build trust, which in turn will prompt the user to visit your website or spread your content with others.
Although social media and SEO are not the same approach, their integration can greatly increase your Web presence. Read more to understand the role of social media in digital marketing.
Get Rich Snippets with Structured Data
Schema markup, or structured data, is micro data that you can put in your HTML to help the search engines with even more detail about what your content is and how it relates to things/initiatives. It will make your website eligible for Rich Snippets, which are improved search results that display more information such as ratings, pricing and images. Rich snippets are one of the key reasons you have high click-through rates and can rank in first, second or third position for your blog posts.
Kinds of Schema Markup You can Implement
- Product Markup: Includes details such as price, availability, and ratings.
- Article Markup: Shows the date, author and any images from a search result.
- Event Markup: Create a list of upcoming events with details including time & place to show your events in search results
- FAQ Markup: allows Google to showcase a list of Frequently Asked Questions and responses right within the SERPs.
By implementing structured data, your content gains enhanced visibility, with the potential to draw a better class of organic traffic and have more chance of showing up for Position Zero — AKA The Featured Snippet. Click here to know more about schema markup.
Make Mobile-First Indexing A Priority
Google mobile-first index = Google primarily uses the mobile version of your site for ranking; Given that most people use mobile to access websites, optimizing for mobile is vital to SEO success.
Make sure you are Optimized for Mobile-First
Responsive Design: Your website should be responsive, which means adjusts according to screen size — from desktops to mobiles. This is crucial to user experience.
Speed Optimization: Customer using mobile always expect fast loading website. Optimize the images, browser caching, and reduction of redirects for fast loading Page.
Say not to pop-ups and other obstructive elements that stop content from displaying on mobile screens. They can not only interrupt the user experience, but Google will penalize you for using them.
When you do so, not only do you follow along with Google’s indexing practices but also provide your audience a user-friendly seamless experience that likely results in higher engagement and conversions.